So far, walking around Seattle yesterday, I have seen two attempts to use Obama as a marketing gimmick:

1. A coffee shop selling “Obama” blend. I assume Hawaiian & Kenyan, but I don’t know.
2. A furniture store offering a “20% off! Change You Can Believe In!” with the Obama O on top. There were perhaps a dozen of those signs through the store: it wasn’t a one-off.

I decided that I wasn’t interested in walking into the furniture store (and I don’t drink coffee anyway). A political campaign may well be a branding project, but taking advantage after the election seems just to be riding someone else’s coat tails.  And probably violating a trademark. (Taking advantage of the brand before the election is entirely different: it’s signaling that the store owner is willing to take a risk on his political affiliation.)